Hi, I’m Lora! A B2B Marketing Expert for Small Businesses & Start Ups.
I’ve spent the last 20 years working with companies, from boot-strapped start ups to companies in the Fortune 50 making more than $90 billion in annual revenue. And throughout my marketing journey, I’ve learned one thing: for marketing to be successful, it comes down to the fundamentals.
Which is where I specialize — to create the building blocks you need to elevate your business and drive the results you’re looking for.
How I differentiate? By doing. I love building strategy aligning with the business. But, even more than that, I love to build and get results.
I left the corporate world so I could work with great companies that need a marketing boost to elevate their profiles, whether its to build brand awareness or move leads through the funnel, faster.
Other important things to know: I love the Packers. I will always pick candy over chocolate. And, there’s nothing better than enjoying the season we’re in here in Minnesota (this pic is after a fall hike with my pup, Archer!).
If you’re ready to start the conversation, send me a note. Otherwise, check out my portfolio and the services I offer.
Marketing Expertise
20+ years of marketing experience across industries
Driven by Results
I focus on how to deliver and maximize our partnership
Marketing Partner
I build a marketing program for your unique needs
How I Can Help
Defining the Basics
Building the foundations for your marketing strategy, including messaging/positioning, personas, target market, and GTM strategy.
Building Awareness
From content to media relations and digital marketing, we can build a plan to make sure people know who your company is and what it does.
Driving Demand
Let’s create a demand plan that moves people through the funnel — and once they are in it, let’s optimize to drive to customer faster.